[MUSIC VIDEO REVIEW] TWICE - Dance The Night Away (2018)

It has not been that long since TWICE released What Is Love. But, the girls are back again with their second single this year. It called Dance The Night Away and launched on Monday, July 9^th 2018.

Dance The Night Away is title track for Summer Nights album. This is the repackage for TWICE previous What Is Love album. Through their newest single, TWICE tries to take part in K-Pop music scene summer releases.

So how is the result? Could Dance The Night Away become this year’s summer anthem? Check out my review for TWICE newest single here………..

TWICE attempts something different with Dance The Night Away. They decide to play out electronic dance music genre. Synthesizer sound and strong beat dominated this song since the beginning. This added with breakdown in refrain part that makes the genre influence more prominent.

Electronic dance genre might be new for TWICE. However, the approach sounds similar with other group songs. The breakdown does not have interesting twist. The arrangement becomes repetitive too, which is a pity since the verses quite solid.

Still, Dance The Night Away is a safe release from TWICE. It grows on us because of its catchy phrase and lively vibe. Plus, the girls sing on their vocal range that makes Dance The Night Away more enjoyable.

Dance The Night Away talks about having fun in the summer. It captures well on the music video with all those beautiful ocean shot. We also see the girls play around between each other. Unfortunately, TWICE trapped into the typical music video theme for summer release. The cinematography does not present something new.

It was the girls themselves who carried the music video. Once again, TWICE proves that they have great camera presence. They know how to put on expression to make Dance The Night Away music video more interesting.

The styling is great too. All of their clothes fit summer season while still age appropriate. TWICE manage to showcase sweet and sexy side of them without being too much as well as losing themselves.

Dance The Night Away is a fun summer track. We could easily enjoy and sing to it. But, this is not the anthem. It does not have many differences with summer single from other groups in terms of music and concept.

On a side note, I wish TWICE tones it down a bit. This year’s releases do not as smashing as their previous one. It is better for them to take time rather than producing something undeveloped. At this stage of their career, it is fine not releasing more than two tracks a year.

Rating:            2.5/5 

Categories: Dance The Night Away, Kpop, TWICE