TWICE is ready to rock again in 2018! After
releasing Heart Shaker last December,
the girls are back with their new mini album called What Is Love on Monday, April 9th 2018.
This mini album has What Is Love as its title track. It is TWICE second single that
produced by JYP. Anticipation as
well as anxiety rose towards this single. Some people were curious whether JYP
able to produce another hits. Meanwhile, the others were worried since JYP last
single for TWICE, Signal only got
moderate responds.
So how is the result? Will JYP magic finally
work for TWICE? Check out my review of What
Is Love below………
JYP decided not to recreate Signal formula on What Is Love. He stopped experimenting and followed TWICE signature
style. What Is Love is a bubblegum
pop song with addition of electronic music. It has simple dynamic and
recognizable hook part just like TWICE previous hits.
The similar formula unfortunately prevented What Is Love to develop in the
beginning. It sounded too safe and lack of kick. There was not much going on in
terms of arrangement.
Things only started to spice up after What Is Love second refrain. This was
the stood out part of this song. I love how they played out with different
dynamic starting from rap, refrain to ending music. The vocalists shone too,
especially Jihyo and Nayeon. They successfully sang in their
own range.
TWICE also brought back their signature theme
in What Is Love music video. It
showed pop culture references like what they did on Cheer Up and TT music
video. This time, TWICE tried to act in various movie scene.
There was Nayeon who did makeover like The Princess Diaries scene, Tzuyu and Momo who followed La La Land
dance, even Jungyeon and Sana who showcased Ghost romantic sequence. It was cute yet hilarious since TWICE did
not use male model. Beside that, it was fun to guess all the movie names.
The movie scene theme did not added randomly.
In fact, it was in line with What Is Love
lyrics. The lyrics talked about TWICE curiosity to fall in love. They wanted
to experience it in real life because they could only feel it when watching
movies. This was simple theme, but relatable at the same time. I am sure all of
us have this experience at some point in our life.
What Is Love movie theme paired up with great cinematography. It dominated by bold
colors such as blue, yellow, and red. The girls styling were different among
one another. This made them shine on their own.
JYP finally nailed it with What Is Love. It is another catchy and pleasant listening track
from TWICE along with unique music video. This will surely maintain TWICE
status as one of the rising girl groups in K-Pop industry.
TWICE is currently walked on third year of
their career. The girls already found their signature music, which achieved
positive responds from public. It was good that TWICE did not lose their roots.
But, I would like to see them branch on something new for the next comeback.
Tons of luck, TWICE!
Rating: 3.5/5
0 comments:
Post a Comment