Apink welcomes their 9th year with a new release. On Monday, April 13th 2020, the girls released mini album Look with lead single Dumhdurum. Apink continue to present mature transformation on this comeback since they successfully reached a second peak of their career two years ago. Their latest attempt resulted on bigger achievements, which Dumhdurum topped various music charts on the day of its release; making Apink takes their first spot again after five years.
With all these achievements, one question remained. Does Dumhdurum worth the hype? Check out my review of Apink title track from Look album below………………………………
Dumhdurum carries Apink signature style since the beginning. This song opens with a synthesizer sound that build a repetitive melody. However, it feels more upbeat compare to I’m So Sick and %% due to a strong bass line that accompanied this loop. Their combination gives a touch of tropical house genre instead of retro like Apink previous singles.
This loop continues to appear in Dumhdurum chorus yet Apink does not let it becomes a music breakdown. They sing a hook on the main part then add additional lines to the post-chorus. Their attempts effectively give more kick to the whole song while at the same time, turn it into memorable parts.
Meanwhile, Dumhdurum verses play as a place to showcase Apink singing abilities. The weaker vocalists like Naeun and Chorong make an impressive improvement this time. They manage to help the other four strong vocalists in giving more layer to the song. Apink also tries something different by letting Eunji sings verses rather than the main chorus part. It sounds refreshing to see her out of comfort zone.
Dumhdurum surely shows something different from Apink. But in K-Pop music scene, this song is not groundbreaking like I’m So Sick. It could easily belong to other 2nd generation girl group five or six years earlier. You feel like listening to this song before, though it’s uncommon in the current music scene.
Apink creates an interesting take through Dumhdurum music video. They ring a call-back to their previous cheerful and youthful image by emphasizing on brighter atmosphere. Yellow, green, and blue color dominated the girls’ makeup, outfits, and settings Yet they continue to display mature side through sophisticated styling. Look at how Apink opts for blazer or flowy dress as well as bolder eyeshadow and lipsticks.
Apink finally achieved a perfect transformation in the ninth year of their career. Dumhdurum follows I’m So Sick and %% successful formula yet explores different genre. It’s catchy much like their previous hits although not offering something new in K-Pop music scene. The music video itself mixes Apink previous bright image to their current sophisticated looks.
Dumhdurum definitely worth the hype. Cannot wait to see what Apink will offer us in the future! The second peak of their career is surely promising.
Rating: 3.5/5
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