TWICE tried their best to brighten our summer. On Monday, June 1st 2020, the girls released their newest mini album More & More with a same name title track. This is TWICE first comeback in 2020 after launching their most personal track to date, Feel Special last year.
Despite the current pandemic, TWICE has a massive promotional round for this comeback. They signed a contract with Republic Records to help their global expansion, collaborated with Youtube to launch documentaries Seize the Light, and let Tik Tok played a snippet of More & More prior to its release. They also have Zara Larsson and Julia Michaels to produce the title track music along with MNEK and Justin Tranter, and JYP and BIBI for its lyrics. Anticipation built up; we wonder how More & More will sound.
Does More & More manage to fill our expectations? How does it differ from TWICE previous title track? Check out my review for More & More below………………………………………………………
More & More off to a promising start with Nayeon and Mina belts out their vocal. There is only a synthesizer sound that accompany them; emphasizing on their timbre differences. Then Tzuyu and Momo follows through and a tropical house beat starts to appear. It’s a dynamic verse, much like TWICE previous title tracks.
More & More arrangement becomes stronger on its pre-chorus. The beat goes faster while TWICE sings catchy phrases “More More” on repeat. It’s easily the most memorable part of this whole song. Not only that, it also serves a great build-up to More & More chorus.
However, More & More chorus could not keep its momentum. TWICE opts for a music breakdown on the chorus like their previous summer hit, Dance the Night Away. Yet they fail to recreate the same magic by leaving their signature soaring vocal. More & More chorus only has a mix of tropical house and electronic music sound. It feels flat compare to its dynamic verses and pre-chorus.
TWICE continues to keep the music breakdown after the second chorus and during the last part. Their decision unfortunately makes More & More becomes repetitive and outdated. The addition of rapping could not make the song more exciting too. It’s such a pity since More & More begins with a solid start.
TWICE also experiments with More & More music video, which emphasizes on 70s aesthetics. The girls take bohemian styling by wearing flowy dresses, bell bottom denims, and headpieces. It fits the song summer theme while shows TWICE in a more mature vibe. The girls look gorgeous too!
To maintain similar aesthetics, More & More music video has a flower garden setting. It presents on a surrealistic way with all the lights and exotic animals. The camerawork approaches a similar vibe; however this attempt does not work. The flash editing and exchanging lights make some scenes hard to follow.
With More & More, TWICE manages to do something different. But the results are not always working on their favor. The 70s aesthetics in the music video is a success; presenting the mature and elegant side of TWICE. The song’s dynamic verses and pre-chorus also continue to showcase their signature style. It’s More & More chorus that feels like a regression from the strong streak of Fancy and Feel Special. Never change your signature soaring vocal again, girls.
Rating: 3/5
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