Friday, August 3, 2018

[MUSIC VIDEO REVIEW] iKON - Killing Me (2018)


iKON is coming to town again this year! After the success of Love Scenario in January, iKON released a new album on Thursday, August 2nd 2018. It is called Continue with Killing Me as the lead single.

Killing Me is a brave attempt from iKON. They decide not to follow lighthearted and fun pattern of Love Scenario. Instead they showcase dark as well as angsty side of them.

How does the result? Does iKON still nail different concept? Or should they just stick with similar track like Love Scenario? Check out my review of Killing Me below……….


Killing Me does not offer minimalistic sound like Love Scenario. It tackles electronic dance genre with underlining dark tone. This tone sets by unique keyboard sound. The melody stays throughout the song, which makes Killing Me sounds cohesive.

The cohesiveness is important since Killing Me has different arrangement in each part. Its verses tackle hip-hop genre with strong beat. While the bridge and refrain part dominates by electronic dance genre. Killing Me also has breakdown part, which represents different tone from other K-Pop songs. It sounds haunting due to the addition of B.I. vocal in the middle.

Unfortunately, Killing Me dynamic fails to play more with its different arrangement. It becomes repetitive. There is also not much going on in terms of vocal. The song twist comes too late when iKON sings a chant towards the end.



Killing Me lyrics talk about breaking up. The boys find difficulties to let go of their lovers and move on. Its sad lyrics capture well on the music video. We see iKON goes around alone with regretful expression.

iKON also emphasized Killing Me melancholy theme through cinematography. The camera work looks stylish. Then the contrasting effect between dark lighting and solid colors like red or blue makes the music video bolder. Still, iKON should play more with setting so it does not look limited.



Killing Me represents iKON versatility. It is nice to see them mix different type of genre into one song. But at the same time, the song still belongs to iKON because they do not forget their signature style. 

Killing Me is a solid effort from iKON. It sounds catchy enough although its potential could be explored more. The music video helps to complement the song dark tone. Good job and cannot wait to see what the boys bring next!


Rating:                        3.5/5 
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