Friday, April 6, 2018

[MUSIC VIDEO REVIEW] WINNER - Everyday (2018)


After last year’s massive success, WINNER is back in 2018! The boys released their new album EVERYD4Y on Wednesday, April 4th 2018. This album has similar name title track, which called Everyday.

Everyday showcases WINNER ability to tackle different genre again. Last year, they followed tropical house trend with three consecutive singles. Meanwhile this year, WINNER chooses trap beat.

How is the result? Will WINNER able to follow last year’s success? Check out my review for Everyday here…………………


Since the beginning, Everyday definitely presented new side of WINNER. This song opened with Mino’s rap along with strong beat and electronic synthesizer. The lyrics also become simpler where WINNER talks about how they fall in love with a girl everyday and hope to spend long time together.

Jinwoo and Seungyoon then come to show their vocal. It sounds slower compared to rap part. I love this dynamic because it manages to build up the song momentum. Beside that, the changing lines between Seungyoon’s raspy voice and Jinwoo’s soft vocal sound pleasant.

Unfortunately, Everyday refrain part does not able to follow this solid dynamic. It becomes repetitive since the melody is quite similar with verses. Plus, the autotune effect disrupts Everyday flow. Why are they covering Seungyoon’s unique voice? At least, the hook part is catchy. I am sure it remains in our head.



The music video itself is Everyday saving grace. It successfully captures California scenery from swimming pool, resort to beach in day and night time. The cinematography is gorgeous, which emphasized on blue tone.

Aside from scenery, Everyday also shows the song choreography. We see all WINNER members dance to it in various locations. I love these shots since the choreography looks fun and easy to follow. The boys nail it too, especially Seunghoon’s. I can’t take my eyes off him!



Everyday is WINNER’s attempt in experimenting new genre. However, it does not end well this time. Everyday sounds messy. It is WINNER weakest title track to date. This is quite disappointing because WINNER always deliver solid tracks since their debut in 2014. Thankfully, Everday still get beautiful music video that showcases great scenery along with fun choreography.

Although it is lacking, WINNER maintains their last year success with Everyday. They take top spot on several music charts. It seems WINNER itself has becomes strong brand.

Hopefully, WINNER continues to try different sound that suits them in the future. Also, please bring us another ballad as title track. We miss it!


Rating:                        2.5/5 

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