[MUSIC VIDEO REVIEW] TWICE - Fancy (2019)

TWICE joins Blackpink and BTS to have an April comeback! On Monday, April 22^nd, 2019, the girls released their new mini album called Fancy You with Fancy as the title track. TWICE comeback gathered a lot of curiosity since the first teaser release, which shows the girls with bold styling. Public want to know whether TWICE decide to ditch their bubbly image and go for mature looks through Fancy. This assumption grows stronger because TWICE junior, Itzy has debuted this year and targeted on younger audiences, which could allow them to explore more sound as well as concept.

So does TWICE really change their image through Fancy? Check out my review Fancy You album title track below…………

Fancy opens with a combination of electronic beat and guitar riff. It presents a different side of TWICE since the way they play the instrumental gives a sultry vibe as well as retro sound. The opening sound followed by an interesting verse where the music tones down and relies on a percussion beat. Fancy electronic beat starts to rise again during Jungyeon and Momo’s part at the second verses and continues with Sana and Tzuyu chanting-like pre-chorus.

Fancy opening verses are promising because it mixes different sound without losing its charm. It also showcases a more mature side of TWICE. The solid opening amplifies on the second verses with Dahyun and Chaeyoung’s rap part that does not fall into cliché then Jungyeon and Mina’s follow up. Verses definitely the most dynamic part of Fancy, which continues TWICE strength from their previous title tracks.

As for its refrain part, Fancy considered as safe because TWICE sticks to their pop sound. The “Fancy you” hook is catchy enough to stick in your head for a long time, but it does not add an interesting element to the song. Nayeon and Jihyo’s singing style is quite worrisome too because the refrain sounds way above their range.

TWICE continues to show their mature side through appearances on Fancy music video. The girls play out with bold eye shadow and wear bright as well as patterned dress. Aside from mature, this styling also fits Fancy retro-inspired sound. TWICE members do not find difficulties in adjusting this different image. Each of them manages to be captivating on the screen whether on individual shots or dance scene.

At the same time, Fancy music video still presents TWICE quirky image through its setting. We see Nayeon sits on a pink diamond on the lake, Jihyo lies around bubbles, and Tzuyu stands in a milky way. All of these scenes wrap in neon pink tone. It is such a pity the special effects are overboard and TWICE signature unique storyline is missing though.

TWICE successfully breaks out their shell with Fancy. The song and music video theme are more mature compared to their previous hits. However, it still stays on TWICE brand with its exciting verses, addictive hook part, and quirky music video. Fancy is a great start for TWICE to grow with their music and sound. Cannot wait to see how the girls venture next!

Rating:                                    4/5

Categories: Chaeyoung, Dahyun, Fancy, Jihyo, Jungyeon, Kpop, Mina, Momo, Nayeon, Sana, TWICE, Tzuyu