Monday, May 15, 2017

[MUSIC VIDEO REVIEW] TWICE - Signal (2017)


Nothing can stop TWICE at this moment. Three months after releasing their TWICEcoaster: Lane 2 album, the girls are ready to launch new music. TWICE just released their new album called Signal on Monday, May 15th 2017.

Signal is a mini album, which consisted of same name title track and other five songs. This album feels special since JYP finally composes TWICE title track for the first time. Many people have anticipated whether JYP manage to create another hit for his idols. Also, people were curious to see if TWICE could continue their success streak.

So, does Signal meet people anticipation? Check out my review for TWICE newest music video below…………………….


Signal once again showed JYP capability to create catchy melody. This song will grab people attention since the first listen because of addictive rap part. It then followed by lovely singing verse and chorus. The latter is the best part in Signal. It differentiates this song from TWICE previous hits.

Rather than the usual powerful chorus, TWICE takes more laid back approach here. I really like the ‘jjirit jjirit’ part. It sounds adorable and easy to remember! Other than chorus, Signal also shows differences in TWICE vocal distribution. It is surprising to see vocalists like Jihyo, Nayeon, and Jungyeon lead verses with Jungyeon gets the biggest part. Meanwhile, Tzuyu and Sana takes on chorus. This change spices up Signal a bit as TWICE song.

Good melody and vocal distribution must have proper other elements to accompany them. Unfortunately, this is where Signal falls. The song structure is messy with its sudden transition. It becomes confusing when people start to enjoy the melody, but the song abruptly takes different turn.

The music arrangement also makes this disjointed part clearer. Signal only has strong drum and bass beat along with synthesizer throughout the song. This simple arrangement fails to cover up transition. Plus, it makes some TWICE members’ weakness in vocal sounds visible.


Meanwhile the music video itself is able to make up song flaws. TWICE manage to bring back their fun signature in Signal music video. It is interesting to see domination of all those pop colors such as pink, red, and yellow.

TWICE members look gorgeous too, especially when they styled as retro girls. Moreover, we get glimpse of Signal choreography. It seems easy to remember, so there is a high chance that it would become viral.

Aside from fun, TWICE also known for their quirky style. Signal might be TWICE most bizarre music video yet. It tells a story about how TWICE members fall in love with an alien. They try to get alien attention by sending signal just like the song lyrics. The funny thing is TWICE shows their interests by displaying super powers. Take a look at Mina’s way to hypnotize the alien or Momo’s action to run fast in front of the alien. We enjoy all of their actions, but wait until you see twist at the ending ;)


With Signal, TWICE showed that they could create another memorable song again. It has catchy melody although paired up with disjointed arrangement. The music video itself continues to display TWICE fun and quirky charm.

TWICE still has long way to go to showcase their potential as a group or individual. It’s great to see them manage to create consecutive hit while keep their momentum. However, I wish TWICE slow down a little bit. They could take a break to prepare for their new music and increase its material quality. They don’t have to be worried since we will patiently wait for them J 




Rating                         : 3/5


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