[MUSIC VIDEO REVIEW] TWICE - Likey (2017)

TWICE is on a roll this year! After releasing Knock Knock and Signal, the girls are back with their newest single Likey on Monday, October 30^th 2017. This song is a part of TWICE first studio album called TWICETAGRAM.

For Likey, TWICE bring back again their long time collaborator Black Eyed Pilseung. This is a composer who successfully created TWICE massive hits such as Cheer Up and TT.

With Likey, will TWICE and Black Eyed Pilseung manage to produce another hit? Check out my review for below……………………

Since the first listen, we could definitely tell that Likey is TWICE and Black Eyed Pilseung’s song. Their signature hook straight up attacked us. Its ‘likey likey’ lyrics appeared repeatedly in the beginning. It would surely stick in our head.

Then verses came along with electronic music companion. Black Eyed Pilseung showed their capabilities to produce different verses throughout Likey. Each verse managed to stand out on its own. My favorite would be Jungyeon and Tzuyu’s verse in the beginning.

Beside verses, Black Eyed Pilseung also changed Dahyun and Chaeyoung’s rapping part. It did not appear after the first refrain like previous TWICE singles. Instead, it placed towards Likey ending. The way the girls exchanged line seemed different this time. It was a fresh attempt and able to cover their weakness including Dahyun’s flow.

Verse is the strongest part of Likey. Its bridge and refrain part unfortunately did not follow through. Both fell flat after its build up verses. It sounded uninspired too since the music arrangements quite similar with TT. Another problem came from vocal arrangement. It was uncomfortable to listen TWICE sang higher than their range.

As for its lyrics, Likey tackled social media issue. TWICE mentioned how they always put effort in order to look beautiful on their social media account. I like that they are honest and not shy away from insecurities. It felt relatable on their personal level too since they still teenagers who lived in this digital era.

Likey social media theme showed on its music video. We see Jihyo recorded her activities and talked to the camera. We also pay attention on TWICE choreographies. The girls acted as if asking us to like their photo on Instagram.

However, it appeared briefly. Most scenes on Likey music video only showed TWICE walked with colorful background and styling. I wished TWICE maximized the social media theme and their opportunities to shoot in Canada. It has so much potential and could provide interesting twist.

Likey maintained TWICE signature style. It showed all those catchy hook, quirky lyrics, and easy to remember choreography. But at the same time, it did not offer something new from TWICE. It still has similar vocal and music arrangements like TWICE previous hits.

It is good to have consistency, but I wish TWICE did not stick to repetitive formula. Their decision to showcase similar formula eventually made people bored. The girls need to explore more, they have long way to go in this music industry.

Rating:                                    2.5/5

Categories: Chaeyoung, Dahyun, Jihyo, Jungyeon, Kpop, Likey, Mina, Momo, Nayeon, Sana, TWICE, Tzuyu