Blackpink is back in your area! On Thursday June 22nd 2017,
Blackpink released their newest single called As If It’s Your Last. It has different format from their previous
hits. Blackpink launched As If It’s Your
Last as a stand-alone single without album companion.
Bar rose high prior to Blackpink comeback in 2017. This is because
all of their previous singles became success since debuting last year.
Moreover, people also eager to see another girlband create summer anthem. This
year’s summer scene is a bit dull after SISTAR,
2NE1, 4minute, and Wonder Girls disbandment.
With As If It’s Your Last,
does Blackpink manage to provide summer anthem that everyone has been waiting
for? Check out my review below………
Blackpink makes it clear that As
If It’s Your Last is a fast paced song since the beginning. It opens with a
glimpse of synthesizer sound followed by strong percussion. Then verses kick in
where Jennie and Jisoo’s unique tone mixed with moombahton
inspired instruments.
Verses are the strongest part of As If It’s Your Last. It has high energy and manages to grab people
attention at the first place. Beside that, the instrumental adapts well with
the current tropical house trend in international music scene.
The moombahton music changes during the bridge. Electronic dance
music along with strong guitar riff companion comes in. It’s nice to see
Blackpink keep YG Entertainment electronic
music signature. However, it does not work well here.
The transition between moombahton and electronic dance music
sounds jarring. It sounds like several songs combined into one. Aside from disjointed
transition, As If It’s Your Last chorus
falls flat. It cannot finish the strong build up in earlier part. How I wish
they kept the moombahton element throughout the song.
Still, As If It’s Your Last is
a nice track to sing and dance along. You will easily remember the lyrics while
enjoy it together with your friends. It once again shows how YG Entertainment
capability to produce banger compared to other agencies.
Surprisingly, As If It’s
Your Last music video does not have the same problem like the song. It manages
to combine different type of elements while makes it pleasing for viewers’ eye.
The colorful visualization captures people attention since the first time.
The usage of bright colors with various setting such as station
and parking lot successfully makes music video interesting. It does not make us
dizzy since Blackpink tries to maintain same color tone. I love how black and
pink tone dominates the whole music video.
Blackpink appearance is another plus point for As If It’s Your Last music video. Their
makeup, styling, and costumes are on point this time. Their gorgeous appearance
was emphasized with fast editing and close up shot. It makes all Blackpink
members able to shine on their own.
As If It’s Your Last music video also shows Blackpink great screen presence. Each
members command attention in different way, especially Jennie. Compared to
their previous edgy release, the girls look more comfortable in cheerful song.
They constantly smile while sing about fall in love. It successfully maintain
the high energy atmosphere of As If It’s
Your Last.
As If It’s Your Last is a safe attempt for Blackpink during summer season. This song is
catchy enough although it needs many rooms for improvement. Meanwhile, the
music video showcases bright element that fits summer theme.
So is As If It’s Your Last
our answer for K-Pop girlband summer anthem? It’s still far from iconic title,
but Blackpink potential shows that they are on the way there.
Rating: 3/5
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